If I’ve learned anything in the past year, it’s that people will pay for anything that makes them feel more productive, powerful, capable, or valuable. They will also eat up any content that is critical of a product or celebrity or gives them advice they think they need. This is why people will stand in line and spend $6 on a cup of Starbucks, but will steal your $2.99 romance ebook, stream a movie over a torrent site full of viruses, and Spotify their favorite artists. The coffee makes them feel like they are going to accomplish something because it’s COFFEE (well, mostly milk and sugar, but still, it claims to be coffee).
We value productivity so much in the US that I could likely sell a hundred copies of a 30-page guide to inbox-zero faster than half that many copies of a 300-page novel, even if they were priced the same. Continue reading